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About us

Wunder Company was born from a deep curiosity about the world.

We believe that curiosity is not only the beginning of discovery — but the essence of wonder itself.

With each question we explore and challenge we embrace, we strive to deliver meaningful value.

Value

Rooted in our core values — Health, Joy, and Inspiration — we create everyday discoveries that enrich lives and promote emotional well-being. Guided by wonder, we aim to turn curiosity into lasting, positive change for individuals and society alike.

About us

Our journey began with the ancient word 'Wundor,' meaning 'awe' or 'wonder.' From this foundation, we set out to build special brands that spark curiosity and anticipation. We go beyond simply selling products; we introduce each brand's unique philosophy and story to the world in the most authentic way possible.


Ultimately, our goal is to foster a genuine connection between brands and people, so that our everyday lives are not just ordinary days, but are filled with meaningful and inspiring moments of wonder.


At Wunder Company, we are dedicated to creating brand experiences that discover extraordinary value within the ordinary.

value : Every woman possesses unique beauty, and Votre aims to accentuate that beauty by offering a variety of products that allow women to freely express their style.

Our Value

Rooted in our core values — Health, Joy, and Inspiration — we create everyday discoveries that enrich lives and promote emotional well-being. Guided by wonder, we aim to turn curiosity into lasting, positive change for individuals and society alike.
value : Every woman possesses unique beauty, and Votre aims to accentuate that beauty by offering a variety of products that allow women to freely express their style.

    Our History


  • July 2024
    Launched Premium Kids Living Brand, malo.

  • Feb 2025
    Released ‘Das Häuschen (작은집)’, a collaboration between artist Hyelee and the malo brand.

  • May 2025
    Selected as a government-supported export company (Gobizkorea).

  • May 2025
    Certified as a Women-Owned Business.

  • July 2025
    The malo brand was featured in wee magazine

  • July 2025
    Partnered with Creamhaus, South Korea's top-selling premium kids' mat brand, for a brand collaboration

  • July 2025
    Partnered with ‘오늘의집(Bucketplace)’, South Korea's #1 living platform.

  • Sept 2025
    Design Award 2025: ‘Design of the Year’ Selection (Hosted by 오늘의집(Bucketplace))

  • Oct 2025
    Launching a brand into the Japanese market

Our Team


Founder & Brand Diractor 

Liz Woo


To me, branding is the act of breathing life into something intangible

— giving it identity, personality, and a story that defines its very existence. That’s what I love about brands. Turning something meaningless into something meaningful is, in many ways, a powerful and almost majestic process.

With over 20 years of experience as a brand marketer across diverse industries such as fashion and entertainment, I’ve seen firsthand how brands shape our daily lives—both directly and emotionally. These experiences inspired me to found Wunder Company, with the hope of creating more meaningful moments in everyday life through branding.

My goal is to go beyond functionality and deliver healthy joy—touching not only the practical but also the emotional aspects of life.



Art Tech Strategist 

Ga Young


With over 20 years of experience in strategic planning at major corporations, she has led projects supporting the sustainable growth of social enterprises.

In addition, she collaborates with a diverse range of AI artists to shape new cultural narratives and creative experiences.


Artist

HAY LEE


After studying Fine Art at the University of Oxford, she began her artistic career

across Europe. She later earned her Master’s degree in Art Education from the University of Chicago and worked as a professional art educator for children

and youth in cities including New York and Chicago.

In 2020, she returned to Korea and published several notable works, including “...라고 말했다” (“...She Said”). Her work has been praised for its distinctive use of color and poetic language, which together create a unique depth and emotional resonance.

 Our History


  •  July 2024 Launched Premium Kids Living Brand, malo.
  •  Feb 2025 Released ‘Das Häuschen (작은집)’, a collaboration between artist Hyelee and the malo brand.
  •  May 2025 Selected as a government-supported export company (Gobizkorea).
  •  May 2025 Certified as a Women-Owned Business.
  •  July 2025 The malo brand was featured in wee magazine
  •  July 2025 Partnered with Creamhaus, South Korea's top-selling premium kids' mat brand,
                        for a brand collaboration
  • July 2025 Partnered with ‘오늘의집(Bucketplace)’, South Korea's #1 living platform.
  • Sept 2025  Design Award 2025: ‘Design of the Year’ Selection (Hosted by 오늘의집(Bucketplace))
  • Oct 2025 Launching a brand into the Japanese market

Das Häuschen

A Special Collaboration :
Malo x Artist Hyelee

Inspired by Malo's kids' furniture and the theme "My Small World in Childhood,"
the artist completed the artwork
"Das Häuschen (작은 집)" in February 2025.

Our Team

Founder & Brand Director
Liz Woo


To me, branding is a powerful and almost majestic process of breathing life into something intangible—giving it an identity, a personality, and a story. It’s how we 

go beyond functionality to deliver healthy joy, touching not only the practical 

but also the emotional aspects of life.


My extensive experience as a brand marketer taught me firsthand how brands 

shape our daily lives. Inspired by these experiences, I founded Wunder Company 

with the hope of creating more meaningful moments in everyday life through branding.


Art Tech Strategist 
Ga Young


With over 20 years of experience as a strategic planning expert at major corporations,
she leverages her background in leading the sustainable growth of social enterprises to oversee Wunder's art tech planning.

Combining technology (AI) and art, she goes beyond conventional marketing to create innovative brand experiences
that add a sense of wonder to people's daily lives and realize the company's mission.

Artist
HAY LEE


After studying Fine Art at the University of Oxford, she began her artistic career across Europe. She later earned her Master’s degree in Art Education from the University of Chicago and worked as a professional art educator for children and youth in cities including New York and Chicago.

In 2020, she returned to Korea and published several notable works, including“...라고 말했다” (“...She Said”), '마음의 모양 (The Form of the Heart)'. Her work has been praised for its distinctive use of color and poetic language, which together create a unique depth and emotional resonance.



Das Häuschen

A Special Collaboration: Malo x  Artist Hyelee

Inspired by Malo's kids' furniture and the theme "My Small World in Childhood,"the artist completed the artwork "Das Häuschen (작은 집)" in February 2025.

Business market
From our base in South Korea, we operate in China and Japan, with planned expansion into the USA.

Business Market

From our base in South Korea, we operate in China and Japan, with planned expansion into the USA.

We create brands that spark curiosity, joy, and lasting emotional connections.

OFFICE

5F, 124 Yanghwaro, Mapo-gu, Seoul,
Republic of Korea


CONTACT

Tel. +82.70.4571.4872
E-mail. contact@malo-store.com


© 2025 WUNDER COMPANY. All rights reserved.

We are brand thinkers on a mission to make life better for all of us


OFFICE

WUNDER COMPANY HQ 5F, 124 Yanghwaro, Mapo-gu, Seoul, Republic of Korea


CONTACT

Tel. +82.70.4571.4872
E-mail. contact@malo-store.com

© 2025 WUNDER COMPANY. All rights reserved.